Storybook
Case Study UX/UI: Website Redesign
Project Description
Storybook is an app designed to transform the bedtime routine into a special experience by combining stories, massages, meditations, and affirmations. With a focus on helping parents emotionally connect with their children, Storybook promotes faster and deeper sleep, including benefits for children with special needs such as ADHD.
Problem
The Storybook website didn’t convey the brand’s emotional essence or clearly explain the app’s benefits. New users had difficulty understanding its value, and navigation was not smooth.
Solution
We redesigned the site to create an emotionally engaging experience with simplified navigation and educational content about the benefits of guided sleep, making it easier for users to understand and building their trust.
Previous website
Redesign Objectives
Create an Emotional Experience:
Reflect the warmth and closeness of the brand, strengthening the bond between parents and children through an intuitive digital experience.
Optimize Conversion of New Users:
Simplify navigation so new users can immediately understand the value of Storybook.
Educate About the Benefits of Guided Sleep:
Highlight key information on how massages and meditations improve sleep by increasing melatonin and oxytocin.
UX/UI Design Approach
- User Research: We conducted interviews and surveys to understand how parents use the app and what they would improve. This helped identify pain points in the design and better understand the emotional needs of the users.
- Attractive and Emotional Visual Interface: We used soft illustrations and warm colors that evoke tranquility, safety, and love, aligning with the Storybook experience.
- Featured Educational Content: We integrated sections with information on how massages and meditation support child development and sleep, building trust and encouraging parents to use Storybook consistently.
Results
The website redesign led to a 40% increase in new user conversions and improved retention of existing users. Storybook now effectively communicates its value and has strengthened its position as an essential tool in the bedtime routine for parents and children.
Final site images
"The redesign of the Storybook site perfectly captured our brand’s essence. The new interface is warm, easy to navigate, and clearly communicates our app’s benefits. Since its launch, we’ve seen an increase in user connection and satisfaction. A result that exceeded our expectations!"
